Built a gamified experience users kept coming back to

Zotribe wasn't retaining users as expected. I led three major redesigns, refining the visual identity, rewards, and game mechanics to create a more engaging and rewarding experience.

Simplified property management for on-ground teams

The existing app was cluttered with 50+ features spread across inconsistent workflows. I redesigned the information architecture and core task flows, making everyday operations faster and easier for property managers and housekeeping teams.

Reworked the full user experience to turn visitors into customers

The Zolostays website no longer reflected the evolving brand or user needs. I completely redesigned the experience, repositioned the brand, streamlined key booking journeys, and improved conversion-focused user flows.

Designed a premium digital experience for luxury stays

Z Vacation needed a brand experience that matched its premium positioning. I created a refined visual language and responsive website that showcased luxury while making property discovery effortless.