UI/UX Design · Luxury Hotel Website · 2025
Z Vacation
A hotel booking platform designed to simplify the travel search and reservation experience — built around curated, experience-led stays.
Z Vacation is a hotel booking platform designed to simplify the travel search and reservation experience. The challenge was to create a luxury hotel booking website focused on experiences and themes.
Sole product designer — I owned the end-to-end design process, translating research into user flows and high-fidelity screens.
- —Owned the end-to-end design process as the sole product designer
- —Translated research into user flows and high-fidelity screens
- —Partnered closely with the CEO, CTO, and cross-functional teams across Marketing, Business, and Engineering
Craft the ultimate luxury booking experience — one that goes beyond simply reserving a stay. Every booking should feel like the beginning of an adventure in itself.
Z Vacation is a premium hotel and resort brand offering curated experiences as part of each package.
The design challenge: highlight the unique strengths of every property while maintaining a cohesive, high-end aesthetic that reflects the sophistication and exclusivity of the brand.
The core challenge was defining a style that aligned with each property’s own colour scheme while preserving one cohesive theme.
The answer was a black-and-white branding palette for the UI chrome paired with an image-centric layout— letting each property’s real colours, carried by photography, stand out naturally without breaking the overall theme.
I ideated the homepage first and used it as the foundation and design system for the rest of the site — layout, typography, and visual hierarchy — then applied those principles consistently across every page. Content and final direction were finalised in collaboration with the marketing team, CEO, and CTO.
Presenting
z.vacation
We wrapped the content in collaboration with the marketing team and finalised the design direction with the CEO and CTO.
Home
Once finalised, the homepage defined the design system for the whole site — layout, typography, and visual hierarchy — which was then applied consistently across every other page.
Search
Kept simple and straightforward, while preserving the premium feel through imagery and spacing.
Property
Listing
Designed to showcase each property's key strengths, with strong emphasis on visuals and pricing.
Property
Details
The property is highlighted through high-quality imagery with key amenities emphasized, plus a dedicated experiences section customers can easily explore.
Room
Selection
Rooms are shown through strong visuals, with clear inclusions and package details for each option.
Booking
Details
Reaffirms the user's selected details and captures the remaining information needed to complete the reservation.
Profile
A simple, intuitive display of current bookings and their status, past bookings, and Zocash— the platform’s virtual currency — all clearly organized.
Sign Up
A clean, simple sign-up flow that collects essential profile details while clearly guiding the user to the next step.
Error 404
A visually engaging, on-brand error page that turns a dead-end moment into something memorable.
